The Drivers of Wearable Device Usage

This
book collects multiple research articles studying the factors influencing wearable
device usage. Based on multiple empirical studies, which research different
kinds of wearable devices such as smartwatches, activity trackers, and
smartglasses, potential drivers of wearable device usage are identified and
evaluated. Overall, the book provides novel and important insights for both
practitioners and academics, highlights their various practical implications
for the development and marketing of wearable devices and offers outlooks on
further research directions. Lire la suite Fermer