This
book collects multiple research articles studying the factors influencing wearable
device usage. Based on multiple empirical studies, which research different
kinds of wearable devices such as smartwatches, activity trackers, and
smartglasses, potential drivers of wearable device usage are identified and
evaluated. Overall, the book provides novel and important insights for both
practitioners and academics, highlights their various practical implications
for the development and marketing of wearable devices and offers outlooks on
further research directions.
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
